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What The Godfather taught me about business – 8 lessons I learned from the most famous America crime movie

The Godfather is a classic movie. For a time it was the the highest grossing film ever made. It got over 1 million reviews, average 10 stars, out of 10!

Whoever wrote it is a great story teller!

Warning: don’t watch it right before bed like I did, you’ll have nightmares full of gun shots 🤣

The Godfather is an inspiration for the business world as well. Here are 8 important lessons I learned from this movie:

Lesson 1

“Friendship is everything. Friendship is more than talent. It is more than the government. It is almost the equal of family.”

Lesson here: friendship is crucial in business, focus on building relationships and friendships, and you’ll win clients

Lesson 2

“Great men are not born great, they grow great . . .”

Lesson here: practice, practice, practice. No one is born great; we’ll got equal opportunities. Practice makes perfect.

Lesson 3

“Never hate your enemies. It affects your judgment.”

Lesson here: keep calm, don’t cloud your judgement with negative emotions

Lesson 4

“The lawyer with the briefcase can steal more money than the man with the gun.”

Lesson here: making money is effortless, calm, and strategic. Never forceful.

Lesson 5

“Accidents don’t happen to people who take accidents as a personal insult.”

Lesson here: no accidents, only cause and effect you didn’t realize

Lesson 6

“Time erodes gratitude more quickly than it does beauty!”

Lesson here: ask for testimonials when red hot

Lesson 7

“It’s all personal, every bit of business. Every piece of shit every man has to eat every day of his life is personal. They call it business. OK. But it’s personal as hell.”

Lesson here: build a personal brand. People do business with people. We call it business but it’s always a personal choice who we do business with!

Lesson 8

“I’m gonna make him an offer he can’t refuse.”

Lesson here: make your offer IRRISISTABLE. Make your offer so enticing that prospects can not refuse; that does not involve gun shots of course!

Which lesson do you resonate the most? 

How can it help you in your business?

Three mind hacks to make your message unforgettable to your prospects

How to make your message stick in prospects’ mind as a coach or consultant?

How well your message is received, remembered, and acted upon will determine your success or failure as an entrepreneur.

Today people are bombarded with messages as we mindlessly scroll on social media. Our minds are preoccurpied with so many distractions.

How to gain attention in this noisy online space and carve out an oasis for your business?

The truth is that the same message said differently  has different effects.

Even though WHAT you say is important, HOW you say it is even more important.

Your amazing communication skill, or lack of, can make your business skyrocket or take a nosedive.

In this article, I will share with you the three mind hacks that will help you make your message stick in prospects subconscious mind and make a difference.

Warning: you might be surprised by the last one!

Mind hack #1: FASCINATION

Fascinate comes from the Latin word for “evil spell,” and originally meant “bewitched” or “spellbound” in the literal, more sinister sense. The word eventually took on the less evil, more metaphorical meanings “to command the attention of” or “to captivate.”


Fascination is magical.

When you can fascinate someone you grab their attention like a dog latched onto a bone.

You are literally putting people under your spell, ethically! innocent

Image what would happen if your marketing message FASCINATES people.

How this ability helps you create your financial freedom?

You are never going to struggle to get clients! And people are so willing to work with you!

Attention is the most valuable commodity.

How to fascinate your prospects?

You can tell a fascinating story, your hero’s journey for example.

Tell people what you went through in COLORFUL descriptions not a flat tone.

Tell stories that you know of other people that’s related to your business.

Be a great story teller not a dry dirt.

Continue to hone your story telling skills, be vivid, be emotional, be HUMAN. You will become FASCINATING!

We are, if only for a moment, utterly spellbound. Herein lies the power of fascination: it strips away our usual rational barriers, exposing our minds, leaving us vulnerable to influence, naked to persuasion.

-Fascinate, by Sally Hogshead

Mind hack #2: SHOCKING

While fascinating is mesmerizing, shocking intrigues insatiable curiosity.

Humans are curious in nature.

People are seeking to be SHOCKED so that they can get out of their daily boring mundane.

Think about how many people spent hours and hours reading thriller, or watch horror movies. It trigers something on the SOUL level, that we all want to get out of the norm and be thrilled.

How to use shocking in marketing your business?


Tell your story from a unique angel that’s out of the norm.

Don’t just give a lecture, throw out an intrigering promise that people have to read on to find out for themselves.

Perhaps the best example is marketing genius John Carlton‘s one legged golfer ad.

Amazing Secret Discovered By One-Legged Golfer Adds 50 Yards To Your Drives Eliminates Hooks and Slices… And Can Slash Up To 10 Strokes From You’re Game Almost Overnight!

It’s BOLD.

It’s unbelievable.

It sounds too good to be true.

Therefore, one has to read the whole story to find out!

That’s the power of being SHOCKING! It grabs people’s attention. People simply cannot ignore it.

Imagine what’s going to happen when you use the SHOCKING mind hack for marketing your business?

Mind hack #3: SUSPENSION

Yes, you read it right.

Suspension can help you make your message enticing and unforgettable!

Our mind is very fascinating!

It wants to understand, and it won’t stay in midway! It wants to complete the loop.

Have you ever read headlines like this:

7 ways to hack your productivity, the last one will disgust you!

This is just a headline I made up on the fly 🙂

You might have seen headlines like that where they promise you a list of things, then they single out a particular item, usually the later ones if not the last one.

It intriguers curiosity.

It puts your mind in SUSPENSION!

When that happens, your mind has to find out about this thing they singled out! It won’t settle until your mind finds out.

That’s the power of suspension.

It keeps your interest high and “forces” you to keep on reading.

Remember a line I said earlier in this article?

In this article, I will share with you the three mind hacks that will help you make your message stick in prospects subconscious mind and make a difference.

Warning: you might be surprised by the last one!

Fiction writers know exactly how to use suspension masterfully.

Some stories have embedded stories.

Before one story ends, another story started.

Stories within stories, it’s like Russian doll in words!

That’s brilliant use of suspension.

How to use suspension in your marketing so that your message can reach deeper into people’s subconscious mind?

In your presentation or webinar, embed some element of suspension.

For example, you can promise there’ll be a surprise at the end of the presentation, or a special bonus that will only be revealed at the end.

Do something creative here.

Make it fun and exciting!

The mind wants to complete the loop and close the suspension, so your audience will listen carefully until the end.

Which one are you using in your marketing?

Is your message FASCINATING?

Is your message SHOCKING?

Do you have SUSPENSION?

How do you make your message unforgettable? 

3 Mental Shifts Every Entrepreneur Should Know

Entrepreneurship is the ultimate self-development.

When you start a business, you come face to face with your hidden fears, self-doubt, and insecurities.

Business success is an internal journey of overcoming yourself, and in this process of inner transformation you become a better version of yourself, which results in business success outwardly.

Your outer circumstance is a perfect mirror of what you hold inside; success is simply a byproduct of your inner.

Therefore, mental shifts is the most crucial part of your business. There are 3 mental shifts that need to happen for success to manifest.

Mental shift #1: Practice “Having Done” energy

When you take business actions from the energy of “having done“, you’ll be able to have the courage to take powerful actions. And that’s the only way you can get things done actually, because you will never see the top of the stairs when you begin climbing.

“You can’t connect the dots looking forward; you can only connect them looking backward.” -Steve Jobs

Too many people procrastinate in their business. They are waiting for the perfect time, perfect situation, perfect know-how…

But the problem is perfection never comes, and you will never know the exact how-to. The exact how-to is only revealed to you AFTER you have done it already. You can only look backwards to see the how-to.

But when you try to move forward, as Steve Jobs put it, “you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever.”

It is from this place of TRUSTING that allows you to overcome the fear of the unknow, fear of the uncertainly, and the fear of failure.

So practice the energy of “having done” already. Take it for granted that whatever you are trying to do is already done on a higher dimension. You are only shinning light on what’s already there, an existing plan if you will.

Mental shift #2: Money follows decisions

Often times we think money is the reason why we stuck where we are, and this is especially true for entrepreneurs.

“If I had money, I’ll be able to invest in a coach”
“If I had money, I’ll be happy”
“If I had money, I’ll be able to do the things I truly love”

It’s as if we are blaming money for stopping us from moving forward in life and business. However, moving forward is the only way we could make more money…

Often times we don’t do the investment necessary for us to make money, because we don’t get creative enough to come up with the money for the investment in the first place.

You see, we are running in circles. We stuck at square one. It’s a vicious cycle. We dug a hole for ourselves.

We make money the BLOCK for us to make money.

Money is simply an EFFECT, not a CAUSE.

It is not that you need money to get into a coaching program or invest in your self-improvement. You need to make a powerful DECISON, then money WILL come.

It takes a leap of faith in yourself.

Because so many people are so scared when they hear they have to invest in their future, the money scarcity mindset paralyzes them, they then say no to their dreams.

They close the door of opportunities.

They say, someday I’ll be able to invest.
They say, when I make enough money I’ll be able to invest.
They say, let me keep doing what I am doing until I get enough money

The truth is someday never comes, today is the only day. And doing what you are doing will get you the same results you are getting, it’s the definition of insanity!

The reason you can’t afford coaching is because you never really made the TRUE decision to invest in yourself in the first place.

When you truly made the decision, the Universe will rearrange itself for you to receive money, because saying “YES” to your dreams and desires is the first step towards receiving money.

Saying yes to your dreams elevate you to the VIBRATION of money, while denying your dreams shut down the creative flow where money energy is.

Mental shift #3: Your desire is calling you into your purpose

Fear comes from your ego, and desire comes from your SOUL. When you have a desire to start and grow a business to serve others, it is your soul calling you into your purpose.

The more people you can serve, and the deeper you can serve with each individual, the richer you will become. You are simply following the natural law of the Universe, which forever seeks greater experiences.

The so-called God/Universe/Higher Intelligence wants you to succeed, wants you to help a lot of people in powerful ways, wants you to make a lot of money.

Money is only a by-product of you answering your deep inner calling to serve a lot of people in the most powerful ways.

Your soul is calling you to step into your power, master the necessary high-income producing mental and strategic skills so you can live your purpose in abundance. And I am here to help you.


What the Kardashians taught me about marketing

The Kardashians may not be a popular figure among entrepreneurs.

In fact, many people criticized that the Kardashians are famous for BEING famous, that they don’t have any real talents or skills.

Yet they are multiple millionaires, living a life style you and I can only dream of…

The Kardashians have so many loyal fans following them on social media that their single post can generate tens or hundreds of thousands of sales.

That’s probably why they charge an arm and leg for posting a commercial for businesses.

A night club would pay $500,000 for Kim Kardashian’s presence in their club for a night. All she needed to do is to sit there and have some drinks. No work to be done, she’s paid for her mere appearance…

The Kardashians rose to be a household name, and they harnessed so many raving fans, along with haters who equally couldn’t stop following them.

Why are the Kardashians so popular?
What powers do they possess that make them so entitled to make so much in sales?
What could it mean for you and your business if you can reach that type of status?

What the Kardashians taught me about marketing is that your marketing can be so deep that it reaches people’s psych on the level of primal instinct.

They created a solid family brand with strong personalities that people IDENTIFY with, and that is the ULTIMATE level of marketing.

Speaking of the different depth of marketing, there are three levels of marketing:

Level 1 of marketing: Features

You tell people what your product or service do. This level is about features. You describe the “what is” of your product or service. You try to convince people the superiority of your stuff.

Using a drill as an example, you are selling a drill and you tell people how fast it can spin, the latest technologies it uses, extra.

Level 2 of marketing: Benefits

You help people see the EMOTIONAL transformation your product or service help them achieve. This second level is much deeper because people buy with emotions and justify with logic. At this level you are communicating to people’s emotions, where decisions are made. This we sometimes call the benefits of your product or service.

Take selling the drill for example again, you ask the potential buyer about the holes they want to drill and why they want to drill a hole in the first place. They will do the selling for you!

Level 3 of marketing: Identity Marketing

This level of marketing is the deepest of all three. At this level, the seller has reached such a status that they don’t need to do any heavy lifting to sell their products or services. People buy anything and everything you promote, just because it is YOU who’s selling it!

This third level is every business owners wet dream. At this level, the marketing reaches people’s psych, it reaches people’s core BEINGNESS. People IDENTIFY with you. And all the seller needs to do is to BE, be the person of who they are.
Selling becomes effortless, and that’s also the reason why haters are born, because it seems like that it is not fair…

That’s the level of marketing at the level of BEINGNESS, because you actually don’t need to do much! You have an unfair advantage.

Too many businesses owners have self-judgement, always feeling not good enough. They want to do more so they feel secure, but there’s never enough DOINGNESS to make them feel good enough in their BEINGNESS.

Or they could not stand being “famous” in their niche, because it would generate attention and attract haters.

I bet the Kardashians never do that type of mental damage to themselves, they are confident, or even take it for granted you may say. They take full advantage of the status they deliberately created for themselves.

That’s a valuable lesson I learned from the Kardashians. Other things aside, they indeed achieved the finest mastery in marketing…

What are your thoughts?
Hey, we are not as lucky as the Kardashians, but there are certainly things we can do to better the sales and marketing of our coaching business!

Watch my Free webinar to find out how to breakthrough in your coaching business!